Zak Morgan
Design & Art Direction
work email
hello@zakmorgan.co
About
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Client:
Client Bio:
Deadbeats™ is a California-based lifestyle clothing brand that primarily appeals to teen and young adult customers within the action sport industry.
Link to website
Project Date:
2020 - Present
Service(s):
- Website Design
- Logo & Brand Identity
- Product Design
Client Brief:
Clothing company in need of a professional e-commerce site that is user friendly, facilitates sales/engagement and leave a lasting impression on customers.
The brand also needs help crafting a strong brand identity; including alternate logos, packaging & other graphics.
Service:
Product Design
Details:
Clothing Tag
Project Date:
2024
Clothing Tag
(Main)
The design philosophy behind this hang tag is to minimize consumer waste while simultaneously promoting the brand in an authentic way.
How does this work? The information on the tag encourages the customer to save the clothing tag and cut out the guitar pick when needed. This design extends the lifecycle of the tag and provides a unique second life to an item that would otherwise be trashed.
Part of the brand ethos at Deadbeats™ is to connect with creatives and this innovative tag encourages and supports musical talent.
Designed for
positive impact
Supporting
Artists
Service:
Product Design
Details:
Clothing Tag (Alt.)
Project Date:
2024
Clothing Tag
(Alt.)
The design philosophy behind this hang tag is to minimize consumer waste while simultaneously promoting the brand in an authentic way.
How does this work? The information on the tag encourages the customer to save the clothing tag and cut out the guitar pick when needed. This design extends the lifecycle of the tag and provides a unique second life to an item that would otherwise be trashed.
Part of the brand ethos at Deadbeats™ is to connect with creatives and this innovative tag encourages and supports musical talent.
Designed for
positive impact
Supporting
Artists
Business Website
(Alt.)
The design philosophy behind this hang tag is to minimize consumer waste while simultaneously promoting the brand in an authentic way.
How does this work? The information on the tag encourages the customer to save the clothing tag and cut out the guitar pick when needed. This design extends the lifecycle of the tag and provides a unique second life to an item that would otherwise be trashed.
Part of the brand ethos at Deadbeats™ is to connect with creatives and this innovative tag encourages and supports musical talent.
Official Website
(New Build)
Supporting
Artists
Service:
Graphic Design
Details:
Brand Identity
Project Date:
2020
Brand Identity: Logo
(Main)
Designing the logo for Deadbeats™ presented a unique challenge: to create a design that is both symmetrical and uniform, ensuring maximum versatility across various applications and mediums. The goal was to produce a logo that would maintain its clarity and visual impact, whether printed on a t-shirt, affixed as a sticker, or embroidered onto a hat. It needed to be bold, memorable, and instantly recognizable in any setting.
Given the brand’s connection to action sports, I drew inspiration from 90s skate videos, particularly the iconic fisheye camera lens. This influence is reflected in the logo’s bulging, dynamic shape, which captures the energy and movement synonymous with skate culture. To further refine the design, I experimented with a variety of overlapping ovals, resulting in a ramp-inspired structure in the middle.
When designing the inner structure of the logo I intentionally left space between the four distinct ovals. This detail is a subtle nod to the brand’s slogan, “Proven Over Time,” as it loosely echoes the notches of a clock. This spacing not only symbolizes the passing of time but also the brand’s commitment to growth, adaptability, and innovation.
Taking everything into account, this design strikes a balance between retro and modern, giving Deadbeats™ a fresh yet timeless identity.
Custom Logo
for the brand
Supporting
Artists
